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What Millennials and GenZ want from Food Industry

Posted on June 1st, 2021

A revolution is happening in the food industry. Millennials and Generation Z are demanding a healthier, cleaner, and greener product for themselves and their pets.

Millennials and the younger generations now make up over half of the population of the United States and represent over $10 trillion in lifetime buying power. It is no wonder then that the food, beverage, and pet industries are paying special attention to the demands of this growing demographic.

Healthy living was identified as the most impactful of 8 megatrends influencing the food and beverage industry. Soda and other sugary drinks are out of favor, while better-for-you food and beverages, like sparkling water, kombucha, plant-based dairy products are in.

CEO Search Partners, a retained executive search firm, is at the forefront of this Millennial and GenZ driven future. We have a fully developed suite of specialty practices with the best senior level contacts in the hottest emerging food trends including Natural and Organic, Better-for-You, Plant based proteins, Plant based foods, Vertical Farming and the Pet industry. Our team is consistently identifying and placing the food industries’ top talent for our family owned, private equity run, and large publicly traded clients. Give us a call to find out what we can do for you.  Find us at or call (773) 294-6431 and ask for our CEO Robin Copping.